Thursday, December 24, 2009
Saturday, November 7, 2009
Saturday, October 24, 2009
Thursday, September 17, 2009
Wednesday, August 5, 2009
Every artist faces the challenge of her products looking "flat" in an online selling venue, especially artists whose work actually is flat. But every artist can use staging methods so that her photos take on more life and entice the shopper to look further.
With staging, you create an attractive setting and you instantly give the buyer a feel for how she might incorporate this into her home decor. Yes, you are selling your art, but ultimately, you are selling decor items for the home and anything you can do to plant "This would look great in my house!" into a shopper's mind, do it. The great thing about staging is that you do not need a magazine-ready house, just a magazine-ready corner. I recommend simple, yet evocative props. Even a cool shelf in an otherwise lived-in bathroom can be a great stage. Or the corner of a warm-wood side table by a window. You don't want it to be too busy, but you do want to show your art in an updated, homey setting.
Here is a listing from BlackEyedSusan that shows the "home decor staged" shot. She creates driftwood frames and her shop has much more movement, life and interest, now that she incorporates staging in to her listings. (Coming soon - more tips from this shop on how to liven up your shop and give it an inviting feel.) Susan's frames are indeed flat, but with this type of staging, her product photos take on life and intrigue.
SixUnderaTree sells wall decals, but doesn't take photos of just a decal on a wall. She sells a mood and and look, as well. It's basic advertising, really. But very well done here. Take a look at her entire shop. Every photo is a great lesson in staging.
BlissinaTeacup uses warm and inviting staging throughout her shop. Here is a lovely example of how she brings a flat item to life. Even though the item actually is flat in this shot, the photo itself is cozy and alive.
Try re-shooting some of your items, using these staging ideas. You will bring intrigue, warmth and more customers to your shop!
Sunday, August 2, 2009
One artist that I have long admired is Cake Box Cookies. Her cookies look so delightful and delicious, I picture her in a happy pink apron (lined in lace, of course) dancing around her kitchen without a care in the world. Or perhaps she does indeed have a care, but looks at it from the bright side. That's what her cookies make me do, at least - look at life's little bright sides.
Thank you, Cake Box Cookies, for all of your charming and delicious creations.